Legal marketing experts agree that one of the keys to building a book of business is to create and maintain strong relationships with past, present and potential clients. We are told that attorneys’ marketing efforts should be client-centric, and we … Continue reading
Commercial and general litigators often feel they must work harder and smarter at business development. Their client relationships are often episodic, coming and going with a client’s need for representation. It can be tougher for these lawyers to develop expertise … Continue reading
