Legal marketing experts agree that one of the keys to building a book of business is to create and maintain strong relationships with past, present and potential clients. We are told that attorneys’ marketing efforts should be client-centric, and we … Continue reading
Commercial and general litigators often feel they must work harder and smarter at business development. Their client relationships are often episodic, coming and going with a client’s need for representation. It can be tougher for these lawyers to develop expertise … Continue reading
Welcome to 2015! With the start of each New Year, many Americans make resolutions. Studies have shown that by the time February rolls around, only 64% of them will still be working on those resolutions. If 2015 is like prior … Continue reading
Time, relationships, and knowledge are a lawyer’s three most precious resources— without them, few lawyers can succeed. Wasting one or more of the three resources is a recipe for underperformance. Lawyers’ education (both law school and CLE) has traditionally emphasized … Continue reading
