Legal marketing experts agree that one of the keys to building a book of business is to create and maintain strong relationships with past, present and potential clients. We are told that attorneys’ marketing efforts should be client-centric, and we … Continue reading
Commercial and general litigators often feel they must work harder and smarter at business development. Their client relationships are often episodic, coming and going with a client’s need for representation. It can be tougher for these lawyers to develop expertise … Continue reading
Welcome to 2015! With the start of each New Year, many Americans make resolutions. Studies have shown that by the time February rolls around, only 64% of them will still be working on those resolutions. If 2015 is like prior … Continue reading
When lawyers try to learn and master business development skills, they often discover that their old habits of thought and behavior are the biggest obstacles to their success. Their beliefs and attitudes—particularly when unspoken and outside of their awareness—can be … Continue reading
