Category Archives: Business Development
Leverage Your Marketing Efforts with Referral Sources
Legal marketing experts agree that one of the keys to building a book of business is to create and maintain strong relationships with past, present and potential clients. We are told that attorneys’ marketing efforts should be client-centric, and we … Continue reading
Business Development for Litigators
Commercial and general litigators often feel they must work harder and smarter at business development. Their client relationships are often episodic, coming and going with a client’s need for representation. It can be tougher for these lawyers to develop expertise … Continue reading
New Year’s Resolutions For The New Normal: 8 Ways To Make Your Business Development Efforts More Successful
Welcome to 2015! With the start of each New Year, many Americans make resolutions. Studies have shown that by the time February rolls around, only 64% of them will still be working on those resolutions. If 2015 is like prior … Continue reading
The Inner Game of Marketing
When lawyers try to learn and master business development skills, they often discover that their old habits of thought and behavior are the biggest obstacles to their success. Their beliefs and attitudes—particularly when unspoken and outside of their awareness—can be … Continue reading
Is Your Business Development Plan Drowning in Data?
Time, relationships, and knowledge are a lawyer’s three most precious resources— without them, few lawyers can succeed. Wasting one or more of the three resources is a recipe for underperformance. Lawyers’ education (both law school and CLE) has traditionally emphasized … Continue reading
